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WHAT IS TURKISH COTTON? WHY BUY TURKISH COTTON

  • Turkish Cotton has a long lasting texture and natural shine.

  • Turkish Cotton is extremely absorbent: Turkish Cotton has more threads. More threads mean more absorbency. That's why Turkish Cotton is extremely absorbent, and natural absorbency is better for bathrobes and towels while other less absorbent cotton types are good for t-shirts and other clothing.

  • Turkish Cotton is incredibly soft: Turkish Cotton is also known as it's softness without any process, and this can not be matched by other cottons without chemical processing.

  • Washing instructions for Turkish Cotton: Turkish Cotton is best when washed in warm water with like colors. It must be dried tumble dry with medium or low heat so the threads are kept in its original condition for a long time.

WHAT IS THE TOWEL GSM (Grams Per Square Meter)?

300-400 Gsm is a thinner & lighter towel that is good for the gym or the kitchen. These will also dry quicker than heavier towels. 400-600 Gsm towels are a great medium-weight option, Perfect for Beach Towels, bath towels & guest towels. Each consecutive weight gets a little heavier. 600-900 Gsm is the most luxurious towels with a dense, heavy & absorbent feel. They will take a little longer to dry.